December 09, 2004
Quick links:
What we have seen is that small, multidisciplinary teams create the best products.
These teams eschew departmental hand-offs and reviews. Instead, product managers, marketers, designers, engineers, and user advocates work closely on a single project. In order to succeed, it's essential that, in this collaborative mold, the different parties are no longer bound to their departments' distinct measures of success, but share a common goal.
UCD can't work as a silo department — it must be a company-wide approach. Instead of hiring UCD specialists, develop multidisciplinary teams in which every member is familiar with UCD principles.