Jon Udell shares a sadly amusing anecdote about the sort of thing that gives PR flacks a bad name.

I share this not only because it’s sad and funny, but because it means Jon’s likely to write about GData. I’m looking forward to that, because I have a hunch that GData will be important. Stephen O’Grady explains why in far more detail than I have time for, so just go read that. Or since they’re having problems with their web host, read a cached version. Fundamentally, a relational database isn’t always the best solution for storing and manipulating data, and as Adam Bosworth has argued, we need new ways to access/manage our data in its various stores. GData, an Atom-based format, is a step in that direction.